SANTIAGO MARTINEZ

I am an advertising and marketing professional with an extensive career in the client services department of different advertising agencies in Spain.
I have developed part of my career in multinational networks like Saatchi & Saatchi, Y&R or McCann, but I am also familiar with the independent side thanks to my experience at El Laboratorio.
In my las position at McCann I have been responsible for the Coca-Cola account, contributing to create local and global campaigns for brands like: Coke, Fanta, Schweppes, Aquarius, Nestea, Fuze Tea... Also, at McCann I have managed projects for brands such as Trident, L’Oréal, Campofrío or Beefeater.
Other agencies and brands in my experience are El Laboratorio (Mercedes-Benz, Yoigo, Direct Seguros/AXA Group, Y&R (Barclays Bank, Turismo de México) or Saatchi & Saatchi (P&G).
I love to be involved in every step of the process of creating a successful campaign: from strategy to creativity to delivery. My commitment to merging creativity with operational excellence has led to various campaigns being acknowledged for their effectiveness and winning creative awards.