SANTIAGO LUZURIAGA

He is a Creative Director, Designer and Head of Art with a long-standing career in top-tier agencies in Argentina. Throughout his trajectory, he has developed award-winning campaigns for leading global brands including Procter & Gamble, Volkswagen, Unilever, PepsiCo, Renault, Johnson & Johnson, Mercado Libre, Audi Argentina and CCU.

With a strong ability to both create and lead, he brings a holistic understanding of the business, combining strategic thinking with hands-on creative execution. His experience spans a wide range of categories, having worked as Creative Director for brands such as Pringles, Ariel, Downy, Pepsi, Gatorade, Lay’s, Volkswagen, Chevrolet, Nike, AXE, Knorr and Heineken, among many others.

He has also built international experience working across Latin America, collaborating with networks such as Grey and BBDO on regional and global accounts including Ariel, Pringles, Corega, Magistral, Nike and Gol Linhas Aéreas.

His work is defined by a balance of craft, leadership and a deep understanding of how creativity drives business impact.