SEBASTIÁN SANTAN BRU

https://santanabru.com/

My name is Sebastián Santana. I am a born and raise Patagonian from Argentina. A decade ago, I decided to move to the US to start a new career path after spending more than 10 years working in the best advertising agencies in my country focused in traditional advertising with a strong focus in brand building, copywriting, filmmaking and animation.

I was doing great down there, but curiosity was stronger than safety. So, I moved to Miami to start working in the US Hispanic market in The Community. But curiosity keep picking on me... So, after just 2 years of being there, I started working in Meta (Facebook, by that time) because I really felt that there was something more, new, to learn in this career beside what I’ve already knew after all those years. I jumped in and it didn’t disappoint. Every week that I’ve spent working in Meta was different than the one before (heck! I could say that even everyday was different). I learned about vertical cinematography, short format video, community generated content, AR filters, messaging bots, the power of copywriting in feed, content ecosystems, content creators, virtual reality, Metaverse, NFT’s and so, so much more.

There is a huge opportunity in the intersection of brands, people and digital platforms. And me, being a migrant from traditional advertising spending years into this world, just got the tip of the tread of all of this. So maybe, together, we can untangle a little bit more.