FABIO SANTOS

http://sabiofantos.com/

An award-winning creative with 10 years of experience in the advertising industry spread across Lisbon, Singapore, Hamburg, and Berlin, delivering creativity for brands like Renault, Unilever, and Coca-Cola.

His passion for creative excellence and curious mindset led him to abandon the safety of traditional waters and set sail on a journey through the uncharted seas of brand building in the digital age.

This journey led him to create Red Cross Singapore's first digital volunteer "Ella- The Messenger Bot With a Heart" and took him to his latest position as a Creative Specialist at IBM iX Studio Berlin - Aperto.

In order to tackle the complexity of the digital age, Fábio combines powerful storytelling and a human-centered design approach, that allows brands to leverage the digital landscape to simultaneously generate value for the business and the people it serves.